The
Ethical
Consumerism
Report
2007
Contents
3 Foreword
4 Executive Summary
6 Ethical Consumers
6 Ethical consumer market
6 Ethical behaviours
8 Average Spend per Household
9 Food & Drink
9 Organic food & drink
10 Fairtrade food & drink
10 Consumer food & drink boycotts
10 Sustainable fi sh
11 Food miles
11 Free-range eggs
11 Freedom Food
12 Green Home
12 Household insulation
12 Energy effi cient boilers
12 Green energy tariffs
13 Energy effi cient appliances
13 Energy effi cient light bulbs
13 Micro-generation
14 Eco-Travel & Transport
14 Consumer boycotts
14 Environmental public transport
15 Green cars
15 Responsible tour operators and
environmental tourist attractions
16 Ethical Personal Products
16 Ethical cosmetics
16 Clothing boycotts
17 Charity shops
17 Ethical clothing
17 Buying for re-use
18 Ethical Finance
19 About this report
19 Further information
3
Foreword
Household expenditure on ethical goods and services has almost
doubled in the past fi ve years: on average, every household in the
UK spent £664 in line with their ethical values in 2006 compared
with just £366 in 2002, an increase of 81 per cent. However,
whilst the overall ethical market in the UK is now worth £32.3
billion a year, up nine per cent from £29.7 billion in the previous
12 months, it is still a small proportion of the total annual household
consumer spend of more than £600 billion.
The annual household expenditure includes £190 on ethical food and drink, such as
Fairtrade and organic. Fairtrade sales grew by 46 per cent, driven, in part, by increased
consumer awareness of the Fairtrade mark, which is now recogn ...