In the past five years, what US firm hasn't given Columbia some thought? Surges of businesses have considered the possibilities, and many have actually entered the pool. Some start gingerly with small transactions and pilot projects, while others aggressively plunge in with hefty investments right from the start. Still, Columbia is not the ideal market for every product outlet alone every company with exporting objectives. To succeed, you need to appreciate that Columbia is a culturally unique market. To master this market requires patience, research and understanding. Becoming sensitive to Columbian social customs and business etiquette is a small but vital aspect of cross-border deal making. There are five key business practices one must observe in order to conduct business in Columbia: appointments, etiquette, negotiating, and entertaining.
As a foreigner, punctuality is expected from the representative of the company. He or she must be on time for all business appointments, as Colombians are not noted for their punctuality. A Colombian may arrive at a business meeting fifteen or twenty minutes late, yet may feel that she or he is on time. Do not expect them to apologize for being late. Remember that many European and South American countries write the day first, then the month, then the year (i.e., December 3rd, 1999 is written 3.12.99),as is the case in Colombia. Furthermore, schedule appointments at least one week before your arrival. Do not depend upon regular mail service to arrange appointments; use the phone, fax, telex or registered mail.
Unless you are traveling to the coastal lowlands, it is best to arrive a day early so you can adjust to the high altitude. This is especially true in the capital, Bogotá, which is 8,600 feet (2,600 meters) above sea l ...