Memo
To: Dr. Claire Senior
From: Heather Ellis, Elaine Hockley
Date: 2 August, 2007
Subject: Curves - The future of fitness for women
Introduction
Gary and Diane Heavin opened their first Curves in the United States in 1992. The two designed a thirty minute workout for women, and created a comfortable; women only, place to exercise. Franchising of Curves started in 1995, and within ten years it became the world’s largest fitness franchise and the tenth largest of all franchise companies in the world. There are over 10,000 locations in 44 countries and most of the success was through word of mouth (“Curves Weight Loss Plan”).
“The average age of the Curves customer is 55” (Schnrring), which falls in what would be considered the middle to top end of the baby boom age. Can Curves maintain its popularity as the bulk of the population becomes seniors?
We will examine the aging of the female population in the London area, the Curve program and what it offers; and what Curves is doing to maintain its popularity.
Population in London
Statistics Canada indicates that the baby boomers are the children born between 1946 and 1965. This nineteen year span makes up approximately 30 % of London metropolitan area ...