3. Methodology
Primary research
In this study primary data was collected with the use qualitative data.
The objective of this research are:
? To have information about the expectation and attitude of Zizzi’s customers and to measure their perception and satisfaction.
This objective has been achieved by administrating questionnaires to Zizzi’s customer after their finished their meal.
For time constraints, only 17 questionnaires have been administrated.
Before its implement, the earlier research and literature have been vital to determine what kind of questions are to be included in it, and the keys areas which arised from this literature review are:
? Quality of food (Menu variety , Healthy food)
? Quality of service( staff, waiting tome)
? Cost/value of the meal :
? Place ( Appearance, ambiance or atmosphere of a restaurant).
? To measure employees attitude and perception of their job
Many keys areas will be assessed:
? Employee recognition
? Involvement in decision making
? Work environment
The second objective has been achieved by administrating questionnaires at two keys stages:
Research conducted among 5 employees to understand employee perceptions.
Research conducted among 2 employees who have quit the job to understand the reason for their resignation.
4. Analysis and findings
The questionnaires have been analyzed by the use of the French version of SPSS, Sphinx.
4.1 External customer survey
To have information about the expectation and attitude of Zizzi’s customers and to measure their perception a ...