Question 3
Customer relations management is a current business “buzz word.” Carry out an Internet research project from marketing/business journals on the subject of customer relations management. Research, read, and submit an evaluation of your findings from a minimum of five articles from five different marketing (and business magazines such as Fortune).
Scene : Two salesmen sitting in a restaurant. After the meal.
AARONOW
And it's not right to the customers.
MOSS
I know it's not. I'll tell you,
you got, you know, you got...what
did I learn as a kid on Western?
Don't sell a guy one car. Sell him
five cars over fifteen years.
AARONOW
That's right?
MOSS
Goddamn right, that's right.
- “Glengarry Glen Ross” by David Mamet (1984)
Introduction
Log in to UCD Connect. Go to My Library. Click Databases. Select ABI Proquest. Type “CRM” into the search function. 6953 documents found. Six thousand, nine hundred and fifty three!
Further research brought me to destinationCRM.com. One of many websites dedicated to all things CRM. The website claims 55,000 unique visitors per month, creating ...