Introduction
One of the problems with companies these days is the lack of customer service or the attitude that the customer is always right. I have had dealings with companies from their lack of candor or respect to my wife, my self and my wishes. Paul G. Patterson, Lester W. Johnson and Richard A. Spreng delve into “Modeling the Determinants of Customer Satisfaction for Business-to-Business Professional Services” first published in Journal of the Academy of Marketing Science, 1997. The researchers found that most of the customer satisfaction or dissatisfaction (CS/D) research prior to their paper focused on consumer goods and services. The research covers sixteen hypotheses has to show how positive or negative customer satisfaction affects marketing and business.
Hypotheses
The following is the list of the sixteen hypotheses that were set to be proven or disproved:
H1: Disconfirmation will be positively related to and have the strongest direct effect on customer satisfaction
H2: Perceived performance will have a positive direct effect on satisfaction, but its influence will be secondary to that of disconfirmation.
H3a: Expectations will be negatively associated with disconfirmation
H3b: Perceived performance will be positively associated with disconfirmation
H4: Customer satisfaction will be strongly and positively associated with repeat purchase intentions for business professional services.
H5a: The fairness component of equity will be positively related CS/D
H5b: Perceived performance will have a positive effect on fairness
H6a: Novelty will be positively associated with pre-purchase expectations.
H6b: Novelty will ...