CUSTOMER SATISFACTION SURVEY ON PRODUCT, SALES & AFTER SALES-SERVICES OF UNITED DIESEL
Objectives :
1. To establish the Overall Customer Satisfaction Index
2. To find out Customer Satisfaction on product
3. To find out Customer Satisfaction on Sales processes
4. To find out Customer Satisfaction on After Sales- Service aspects
(Greet the customer “Good Morning Sir” and say “ I am-------- from AC Neilson, I understand you are involved in transport business and I am here to take your opinion about the vehicles you are using and it’s service aspects” Give a pass for the respondent to think and continue as “can I take 20 minutes, sir”. If not given ask for a fresh appointment and meet on the appointment date)
If agrees -continue….
Name of Customer:
Address:
Contact Nos: Mobile:___________ Landline:_____________
(Strictly, fill this by obtaining Business card or ask from the respondent and fill)
1) Brands of vehicles own by the respondent (Pl Tick) (Prompt if necessary)
1 TATA BUS/PICK UP/TRUCK
2 NISSAN TRUCKS
3 RENAULT TRUCKS
4 TATA DAEWOO TRUCKS
5 MERCEDES TRUCKS
6 VOLVO TRUCKS
7 MAN TRUCKS
8 SCANIA TRUCKS
9 HINO TRUCKS
10 IVECO TRUCKS
(Terminate the interview if the answer is ‘NO’ for the questions 1 or 2or 3 or 4. If ‘YES’ to ...