Running head: The Cultural Challenges of Doing Business in Czech Republic
The Cultural Challenges of Doing Business in Czech Republic
Your Name can go here
University of Phoenix
Steve Kafka, an American of Czech origin and a franchisor for Chicago Style Pizza, has decided to expand his business into the Czech Republic. He knows it is a risky decision; when he became a franchisor, he had to overcome a lot of difficulties. Steve anticipates he will face some of these difficulties again at the new location in Prague, Czech Republic. Although he was born in the United States, he has family and friends in the Czech Republic, speaks Czech fluently, and has visited the country of his origin several times. In other words, he knows the people and the culture. Or does he?
The analysis will study how Steve can study and compare the United States with the Czech Republic as it relates to culture, businesses and price elasticity of pizza. Using Professor Hofstede’s studies, Steve will be able to have a better understanding of these and make smarter business decisions that will make him successful.
Czech Republic is a country right in the middle of Poland, Germany, Austria and Slovakia. It is a moderately free economic nation however over that last two decades has developed positive economic reform (Czech Republic, 2008). Businesses and investors are attracted to the “strong and growing economy, equitable and stable conditions, a qualified workforce and the low cost of doing business, (Czech Republic, 2008)” just to name a few. This makes an ideal choice for Steve since he has had the opportunity to learn the culture. Of course Steve would have learned that foo ...