The Dash Gourmet
A unique solution for your dining experience
Business Plan
July 16, 2007
Presented By:
Ben Blum
Rahul Kapasi
Candice Lalor
Elyssa McMullen
Brian Reppert
Suresh Selvarangan
Jeff Tierney
Executive Summary
Dash Gourmet is a quick service deli on the cutting edge of technology, designed to serve a clientele consisting of busy corporate employees looking for a quick, yet healthy, dining experience. Dash Gourmet will feature traditional deli food: sandwiches, salads, etc., but will utilize unique technology designed to enhance and accelerate the customers’ dining experience. Each customer will be able to place their order themselves, either ahead of time on the internet or via a self service touchpad ordering device located both at the checkout counters for to-go orders, or at each individual table for eat-in customers.
This business plan will describe for potential investors the operational strategy for Dash Gourmet. It will also summarize our conclusions regarding site selection based on our demographic research and analysis, as well as reviewing the responses from our market survey. Additionally, the business plan will explain the use of technology in the deli and how it will reduce the cost associated with serving each customer. Finally, it will review the company’s five-year financial projections.
Objectives
1. To provide our customers with quality food at a reasonable prices in a timely fashion.
2. To differentiate our offering from our competitors through the intermingling of technology with our regular operations, and to achieve a significant cost savings as a result of the gains in efficiency.
3. ...