Marketing is one of those things that surrounds your everyday life and you don't even realize it. A challenge of a good marketing manager is to make a person or customer to not even realize that they are targets of a marketing campaign. To define marketing in my own words; giving products a place to perform or show to enhance a buyer. Marketing is a truly important function of business. It is basically the wheels of motion to get a business to profitability. For example, a merchant has a "widget" that can solve a lot of problems. The steps involved in getting the widget to the customer and coercing them to buying it are all aspects of marketing. How can something be sold unless it is marketed? It is a basic fundamental of business.
Wikipedia defines marketing as "the process or act of bringing together buyers and sellers." One of the things a business must first consider is what product or service can be offered to the customer, build it and then how to deliver it. Any company can provide a product or service, but how do they get it to the buying public? This is where marketing comes in. Marketing is a broad and challenging subject. It has the power to make or break a business.
One very key component in marketing for the 21st century is the concept of web-based marketing. As a matter of fact, this form of marketing is growing faster than any other medium. One particular company-International Mold Steel hired a marketing company to reinvent them to their customers. Their new marketing techniques included; 3 new website designs, electronic forums, E-newsletters, PR and advertising among others. Man ...