Defining Public Relations
Communication and publicity comes to mind when we talk about defining Public
Relations. Public Relations is allot more complex than one would assume, with all the
different types of title names associated with PR. Each separate job title comes with a
different job description. So in asking me to make my own definition known, I would
have to conclude that Public Relations to me means; a job requiring excellent
communication skills , with knowledgeable researched facts between ones management ,
the public and at the same time providing a strong relationship to motivate ones view
towards a particular organization or idea.
The Public Relations Society of America (PRSA) has defined public relations as
follows; "Public Relations helps an organization and it's public adapt mutually to each
other." Found in our text book, under The Practice of Public Relations it is defined as;
"Public relations is a planned process to influence public opinion, through sound
character and proper performance, based on mutually satisfactory two-way
communication." Also looking for a third definition to do the comparison with, I found
The Encyclopedia Britannica Article had defined it as an "aspect of communications
involving the relations between an entity subject to or seeking public attention and the
various publics that are or may be interested in it."
Each of the definitions is only somewhat different, all seemingly veer
towards communication to be the most important in Public Relations and the most
ess ...