1- Introduction:
? Dell is the world leading computer systems company.
? The company develops, manufactures, sells, and supports personal computers, servers,
data storage devices, network switches, personal digital assistants (PDAs), software, computer peripherals, and certain other products.
? The use of E-commerce in each internal operation, B2B, and B2C to maximize its efficiency makes Dell Company be the most dynamic and reliable computer company in the world.
2- Background:
a) Industrial Background
Structural Element Source of power or weakness Relative Power
Suppliers Intel could integrate forward High
Intel has competition from AMD Medium
Microsoft has no real competitors for OS High
Parts suppliers (monitors, chassis, etc) are fragmented Medium
Buyers Fragmented, not organized Low
Very low switching costs High
Competitors ¡°Other¡± has largest market share High
Slowing growth, declining margins, little differentiation High
Barriers to Entry High entry costs in a low margin business Low
Threat of Substitutes Handheld devices currently in early phase Low, but growing
(Source: Relative power in the personal computer manufacturing industry)
b) Company Background
? Dell Computer was founded by Michael ...