Dell In China
Introduction to Dell
Michael Dell founded the company Dell to offer network servers, workstations, storage systems, Ethernet switches, desktops, and notebook PCs after successfully selling his computers to customers directly in Texas.  Over the course of three years his sales volume warranted the opening of an international sales office in 1987.  In 1988 he began selling to large customers including several government agencies and Dell became a publicly traded company.
Dell made the bold decision in 1994 to eliminate their products from retail stores and focused on mail order customers.  In 1996 Dell began selling through their website as well.  By eliminating the retail store presence Dell was able to reduce costs, reduce inventory, and maximize profit.  Dell utilized a built to order system that allowed customers to specify exactly what they did and did not want on their Dell computer.  Dell's just in time inventory system lowered inventory to 6 days and storage costs were saved.  
In 1995 Dell entered the Chinese market.  With a population of 1.3 billion this was a great new market for Dell to tap into.  IBM, Compaq, and Hewlett-Packard had all ready realized this and had opened offices in China in the early 1990s.  Dell quickly became competitive with not only those companies but also Legend, Founder, Great Wall, Toshiba, NEC Japan, and Acer.  With so many competitors Dell faces intense competition to distinguish itself and to penetrate the market.  

Chinese Market is Open for Dell

With at least 9 other major competitors in the Chinese market Dell is all ready dealing with a high level of competition.  After spending quite a few years competing with Legend and Founder for the low ...
Please login to view the full paper
Word (s) : 1603
Pages (s) : 7
View (s) : 716
Rank : 0
Report this paper
Ease You MBA Workload By
» Becoming Our Member» Ordering a Solution To Case     Study That You Cannot Find     Anywhere
» Forgot Password?
» Create an account. click here
Your search for case study solution ends here. If you don’t find the solution here, then probably you will not find it anywhere in the internet.
Order New Solution

Want a brand new solution for the case study? We have got it all right here.
Recent Topics
New Entries
Most Recent Request
Join Now
Ease your MBA workload and get more time for yourself