Introduction
The purpose of this paper is to provide an analysis of the strategic plan for Dell Inc. examining the degree of alignment between the organizations’s proposed published values and the leaders/managers treatment of internal stakeholders, the internal stakeholder’s treatment of one another, the organization’s treatment of external stakeholders, the organization’s short- term plans, and the organization’s long-term plans. In a competitive computer industry market, Dell needs to constantly scan the environment for new trends and needs of customers to remain competitive. Essential components of the strategic management process are Dells’ mission, internal analysis; external environment, strategic analysis and choice, long-term objectives, generic and grand strategies, short term objectives, functional tactics, and policies that empower action (Pearce & Robinson, 2005).
Leaders/Managers Treatment of Internal Stakeholders
Dell prides the company in upholding standards of ethical behavior that go well beyond legal minimum and never asks any members of the Dell team to do so. The company has a beliefs-and-values statement called "The Soul of Dell." It is a statement of the aspirations as a company. There are five aspects: the Dell team, customers, direct relationships, global citizenship, and winning. Efforts were made to improve the quality of management and improve the culture and to measure this, Dell administered the employee opinions through surveys. Showing the internal stakeholders that each opinion counts is how Dell maintains employee loyalty.
Internal Stakeholders Treatment of One Another
Dell has implemented a code of conduct which include the following for upholding stan ...