Ford Motor Company has launch a new car which is expect to satisfy their customers in every way. The car has excellent design and performance. The main advantage of this car is its low price which is affordable to many. It has many futuristic features which are the main attraction. Ford Motor Company is sure that this car will ha affected the the demand rate which has been low recently due to unsatisfied products. Definition: Demand is the want or desire to possess a good or service with the necessary goods, services, or financial instruments necessary to make a legal transaction for those goods or services. Factors affecting Demand Income Price of other cars Number of buyers An increase in the number of potential buyers will increase the demand for the good. Future price Taste Demand curves can shift due to changes in tastes over time. Quality Demand curves can shift due to changes quality. Supply Launching of the new car has certain effect on Demand Increase in Fuel cost INCREASE IN DEMAND {draw:frame} Consumer Demand Ford Motor Company's profits had been low in 1996. The company's consumers were demanding increased quality and option at low prices. Ford was forced to cut costs. Ford also planned to reduce their product development time. The consumers demand for higher quality and more optio ...