Survey of Jeans
The Marketing 347 class is conducting research on student attitudes and preferences towards jeans. We ask that you please assist us in our efforts by taking a few minutes and completing this survey.
What brands come to mind when you think of jeans?
1. ___________________________ 4. _______________________
2. ___________________________ 5. _______________________
3. ___________________________
Please rank the following items in order from greatest to least important when considering the purchase of jeans. (Rank from 6 to 1 ? 6 being the highest)
Brand ____________ Style _________
Color/Wash ________ Price _________
Comfort ___________ Fit/Cut ________
How many jeans have you purchased in the last 6 months? ___________
12 months? ___________
On average, how much do you spend on a pair of jeans? Circle your answer.
Under $25 $25-50 $51-75 $76 ? 100 $100 -125 $125-150 Over $150
5. Do you think your spending habits on jeans are reasonable? Why or Why not?
____________________________________________________________
____________________________________________________________
____________________________________________________________
__________________
If on average, you purchase jeans for more than $75, for what purposes do you buy them? Check all that apply.
Everyday Wear
Going Out
Best Fit/Cut for Body
Quality/Durability
Work/Class
Fashion
Brand Name
Where do you usually purchase your jeans? Check all that apply.
Department Store (Foley's, Dillard's, Neiman Marcus, etc.)
Boutique (Charli, Witt's End, etc.)
Specialty Retailers (Gap, Abercrombie, etc.)
Di ...