Direct Marketing
Direct marketing is a sub-discipline and type of marketing. There are two main definitional characteristics which distinguish it from other types of marketing. The first is that it attempts to send its messages directly to consumers, without the use of intervening media. This involves commercial communication (direct mail, e-mail, telemarketing) with consumers or businesses, usually unsolicited. The second characteristic is that it is focused on driving purchases that can be attributed to a specific "call-to-action." This aspect of direct marketing involves an emphasis on trackable, measurable positive (but not negative) responses from consumers (known simply as "response" in the industry) regardless of medium.
Advantages
1. Through over ten year’s development, Vita Green has developed its customer. From the result of marketing survey it made during the past few years, the company can collect the detailed information of its existing customers and then determine the target customers of the new products. By targeting your marketing campaign to a specific set of customers you can have maximum impact and greater response.
2. Direct marketing is attractive to many marketers, because in many cases its positive effect (but not negative results) can be measured directly. Also marketing campaigns are very flexible, allowing you to combine products and services, as well as collect information on your customers for future use.
3. Since health products are not basic consumer products, consumers would need more information before making the purchase decision. The marketing message can be personalized to generate greater results because the receivers feel that the message is targeted just for them. ...