Disney Theme Park Case Study Questions
1. The things that motivated Disney to set up theme parks abroad were more business opportunities. The management realized how successful they were in the US and that their resorts attracted a lot of foreign travelers. Realizing this allowed them to consider tapping into the global market, which would mean more profits and a more global company. The pros from the standpoint of the Walt Disney Company would be more profits, gaining global product and differentiation, and better diversifying their company. The cons from the standpoint of the Walt Disney Company would be research costs, political risks in other countries, and cultural problems with other countries.
2. Disney Land leaders questioned whether a Disneyland-style of entertainment would succeed outside of the United States, because of culture differences. For that reason they did not wanted to take the risk, but as we can see they made a mistake, hence the Tokyo Disney Park is the entertainment park most visited in the world.
3. Factors In The External Environment that Contributed To Disney's Success:
-Current popularity Disney has with movies, television shows, and products.
-Focus on regions that are great potential markets:
-Paris central location enables a large population to drive there easily.
Factors in the External Environment that Contributed to Disney's Failure:
-Not adjusting to the foreign culture (Disneyland Paris almost bankrupted Disneyland Parks; people believed the park would contribute to the destruction of French culture).
-Not adjusting to societal norms. Disneyland Paris put a no alcohol policy in the park.
- Not adjusting or preparing for the environme ...