E-Bay Case Study

Since eBay was launched in 1995 the company has grown at an incredible rate.  It is the founder of online auctioning and it has been difficult from a leadership point of view to accommodate the needs of the company and clients as development of services are being established.  As a leader of this company it is important to shape the organizations goals, motivate behavior toward the achievement of those goals, and help define the organizational culture.  There are many different ways of accomplishing these leadership ideals.  By analyzing eBay and Meg Whitman through leadership, the necessary changes can be made about trust, outside investors, specialized attention, and employee motivation and morale for the continued success of the company.
    eBay is fortunate to have Meg Whitman as the new CEO of this emergent company.  She was able to acquire her legitimate power through her expert power.  Her leadership qualities with a Harvard MBA and manager in firms such as Hasbro give her the information and expertise she needs to run this company.  eBay is an innovative experiment turned corporation that is facing many obstacles.  As different issues arise Whitman possesses the knowledge to establish the goals needed to fix the problems and then delegate tasks in order to accomplish the goals.  It was a good strategy for Pierre Omidyar to step down as CEO and for Whitman to take on the challenge.  
Going from a System 4 behavioral model to a more bureaucratic model is a positive step for this growing company.  Trust has been a big issue with the buying and selling of goods from independent sources.  The user-generated performance rating system was a good way to increase trust but that quickly plum ...
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