e-Business Models
An e-business model is an approach to conducting electronic business through which a company can generate profitable revenue growth. The business model signifies how a company plans to make money online and how it is competitively positioned in an industry. In this paper, three different business models are discussed and their differences and similarities are identified based on who is the target audience for each web site, and what each business is offering to its buyers. In addition, it is shown how each business model affects the way the company market itself, and the benefits of each site to its corresponding business is identified.
The three business models discussed here are B2B or Business to Business, B2C or Business to Consumer, and Nonprofit organization. According to Roslyn Doktor, a vice president at McConnell International LLC, a global technology policy and management consulting firm, "The greatest strength of the Internet, is its ability to bring together people, governments and businesses and facilitate the flow of information among them. That's one of the main reasons why business models for business-to-business online marketplaces are expected to succeed" (Computer world, Dec 2000).
Business to Business (B2B)
Intel is a company that conducts part of its business using B2B model. Intel's target audiences are mainly business buyers vs. consumers. Looking at the products it offers, they are mainly processors, chipsets, adapters, and desktop boards. Intel addresses both US audience and worldwide customers. In its site, Intel offers multiple resource centers such as personal computing, business/enterprise, hardware design, software development, and networking/communication. Under each resource center, ...