E-Business
1. Read the article, Realizing the Promise of E-Business: Developing and Leveraging Electronic Partnership Options. This article is available in the Reading folder on the course Blackboard site.
a. Prepare a 1-2 page summary/analysis of the article:
i. What were the significant points in the article?
ii. How did the article relate or add to your previous reading/understanding of E-Business?
The article sheds lights on how information technology can be leveraged in developing and improving relationships with partners. By leveraging electronic partnership, information technology is used to support and enable specific business functionalities; establish a desired level of control and flexibility. The form of the partnership can be loosely coupled or tightly coupled.
The range of electronic partnering options is based on three motivational and structural dimensions: focus, type of electronic coupling, and type of ownership. The potential electronic partnering options that flow from these dimensions can be classified into three major types: transaction, coordination, and collaboration focused partnerships.
The article gives list of examples that companies use electronic partnership to conduct buying, selling, developing of their products. On the other hand, there are challenges to the process of digitization. The challenges can be broadly conceptualized as strategic sensemaking, procedural complexities, technological compatibility and competency, partner perceptions and beliefs, financial feasibility and political forces. To cope above challenges, one effective way is to be flexible about connectivity options and thereby show sensitivity to participant concerns and ...