E-Retailing Strategy
Why E-Retailing Strategy?
To evaluate the feasibility of an online retail format. It provides a comparatively low cost alternative channel to the retailers keeping in mind their overall brand and retail strategy.
For Whom?
• Retailers looking to enhance sales by selling online
• Online retailers planning to improve various aspects of their retail offerings
• Entrepreneurs venturing into online retail formats
How?
Why Integrated Retail?
Integrated Retail combines several strengths:
• Retail IT solutions for chain retailers across verticals such as: specialty, hypermarkets, department store, supermarkets, food-service and kiosk retailing
• A client base of over 100 retail companies across Asia, in retail automation solutions
• Dedicated, multi-lingual, 24 X 7 help desk for supporting clients of specialty retail solution companies in the US
• Consultants engaged by leading IT systems integration companies to assess the business needs of multi-billion US$, multi-country and multi-format retail companies
Advisors who are the thought leaders in cutting edge retail applications such as RFID, Biometrics, VICS CPFR, GDSN etc.
Introduction
E-Retailing:
Internet Retailing or �e-retailing� as is usually referred to as covers retailing using a variety of different technologies or media. It may be broadly be a combination of two elements.
� Combining new technologies with elements of traditional stores and direct mail models
� Using new technologies to replace elements of store or direct mail retail.
Internet retail also has some elements i ...