EXTERNAL ENVIRONMENT
A. Societal Environment
Economy
? Economic influence of 9-11 (T)
? Theme parks, lodging, advertising, entertainment down (T)
? U.S. economic downturn (T)
? Less disposable income (T)
? Consumers dropped brands for private labels (T)
? Advertising decrease = lower film sales
? Strong U.S. dollar (T)
? Exchange rates neg. impact sales & profits (O/T)
? Gradual return to previous spending habits (O)
2. Technology
? Developing/emerging markets continue to use film (O)
? Change to digital imaging (O/T)
? Digital substitution more rapid in Japan (T/O)
? Demand for digital cameras increasing (O/T)
? 62% believe innovation/digital processing key to growth (O)
? 76% believe digital difficult to use (O)
? Not all consumers comfortable with downloading and printing on their own(T)
? Getting good prints from digital confusing, complicated, expensive (T)
? Info-imaging increase 9-10% in 2001 (O/T)
? Info-imaging $768B by 2010 (O)
? Trend to converge image & information technology (O)
? Improving infrastructure of internet (O)
? Rapid transfer of files(O)
? Internet appliances (O)
? Growth of broadband and wireless capacity (O)
? Development of digital storage technology (O)
? PIMA establishes picture ...