Running head: Major Newspapers Applying E-business to Their Advertising
E-business Solutions for Newspaper Advertising
Introduction
According to Business Week 176 daily newspapers are considering teaming up with
Yahoo to extend their advertise section online. What does this mean for Newspapers? Are they giving their revenues to the Internet business? All this can be answered if one pays close attention to what E-business can offer to a traditional business. E-business is a trend that many companies are following due to a competitive business market. Also the profit increase in the application of E-business has caused many large companies to adapt E-business solutions to their business functions. According to the IBM framework for E-business, E-business is an organization that connects critical business systems directly to its customers, employees, partners, and suppliers via intranets and extranets and over the Web.
Newspaper Advertising via Internet (Yahoo) is a means of E-business because it supports the premise of the value of E-business. With this new proposal, the newspapers provide advertising for corporations efficiently, effectively, and reach its customers quickly. The rapid increase in Internet usage around the world has also prompted many newspaper companies to apply the concept of E-business to their media. It is recommended that as the world moves from paper to information technology, it is important for Newspapers to tap into such a rich resource (The internet).
We recommend that Newspapers that experience a decrease in their advertising revenues should apply a E-business solutions such as the panama (a advertising software), and Yahoo advertising. Using the internet as a advertising engine allows the consum ...