farm products Å©²úÆ·
fast-moving consumer goods (FMCG) ¿ìËٱ䶯µÄÏû·ÑÆ·
fear appeals ¿Ö¾å/¹ËÂÇËßÇó
features ÌØÕ÷
Federal Department Stores Áª°î°Ù»õÉ̵ê
Federal Trade Code £¨FTC) Áª°îóÒ×·¨°¸
FedEx (Federal Express) Áª°î¿ìµÝ
feedback data ·´À¡Êý¾Ý
field test marketing ʵµØÊг¡²âÊÔ
financing ÈÚ×Ê
fisheries ÓæÒµ
fit and finish ½áʵ¶ÈÓëÍâ¹Û
fixed costs ¹Ì¶¨³É±¾
fixed salary ¹Ì¶¨¹¤×Ê
flanker strategy ²àÒí½ø¹¥Õ½ÂÔ
flanker/fighting brand Õ½¶·Æ·ÅÆ
flanking and encirclement strategies ²àÒí½ø¹¥ÓëΧ¶ÂÕ½ÂÔ
flat organizational structure ±âƽµÄ×éÖ¯½á¹¹
FOB origin pricing FOB²úµØ¶¨¼Û·¨
focus strategy ¼¯ÖÐÕ½ÂÔ
followers ×·ËæÕß
Ford ¸£Ìع«Ë¾
foreign middlemen ¹úÍâÖмäÉÌ
forestry ÁÖÒµ
formalization ÐÎʽ/¹æ·¶»¯
formulate Öƶ¨
fortress/position-defence strategy ·ÀÓù±¤ÀÝÕ½ÂÔ
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forward integration ÏòÇ°Ò»Ì廯
franchise systems ÌØÐíϵͳ
franchising ÌØÐí¾Óª
free call numbers Ãâ·Ñµç»°ºÅÂë
free goods Ãâ·ÑÉÌÆ·
freight-absorption pricing ÃâÊÕÔ˷Ѷ¨¼Û·¨
fringe benefits С¶î½òÌù
frontal attack strategy ÕýÃæ½ø¹¥Õ½ÂÔ
full costing profitability analysis È«³É±¾Ó¯ÀûÐÔ·ÖÎö
full-service wholesalers È«·½Î»·þÎñµÄÅú·¢ÉÌ
functional competencies and resource allocation Ö°ÄÜÄÜÁ¦Óë×ÊÔ´·ÖÅä
functional efficiency Ö°ÄÜЧÂÊ
functional organization of sales force °´ÏúÊÛÖ°ÄÜ×éÖ¯ÏúÊÛ¶ÓÎé
functional organizational structure Ö°ÄÜÐÍ×éÖ¯½á¹¹
functional performance ¹¦ÄÜÐÔÄÜ
functional strategy Ö°ÄÜÕ½ÂÔ
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games ±ÈÈü
gap ²î¾à
gatekeepers ÐÅÏ¢´«µÝÕß
general behavioral descriptors Ò»°ãÐÐΪ±äÁ¿
General Electric (GE) ͨÓõçÆø
General Foods Corporation ͨÓÃʳƷ
general merchandise discount chains ´óÖÚÉÌÆ·ÕÛ¿ÛÁ¬Ëøµê
General Motors ͨÓÃÆû³µ
geodemographic ...