Economics, human resources, and marketing are important concepts to grasp as an individual involved in an administrative position in public health. The success of an administrator is dependent upon the ability to comprehend the relationship amongst the aforementioned topics. The Four P's (Product, Price, Place, and Promotion) of the Social Marketing Theory serve as an excellent model to describe the cyclical nature of economics, human resources, and marketing.
To be a success in promoting a product of any kind, one must first have a clear understanding of the target market. Understanding the demographics of the population you are targeting will help determine if your product is marketable. Once this has been established, the next step is to identify the needs and desires of potential buyers, the size of the market, societal expectations, and to be able to predict future changes which could potentially cause obsolescence.
It is also important to have trust in the product from the beginning. Faith in a product will carry over into interactions with a potential consumer. As an administrator or an individual working for the company's Human Resources department, it is prudent to select individuals for a job who believe in the product, and will therefore be able to market it effectively. For this reason, Human Resource personnel should be proficient in reviewing potential employee résumés, and be aware of potential "red flags" that may come up during the interview process. For example, résumés should be checked and double-checked for gaps and overlaps, shifting dates, and exaggerated job responsibilities. If this occurs, interviewers should ask permission to verify the inf ...