Gap Analysis: Global Communications
Effective communication is the cornerstone to success in any organization. According to McShane and Von Glinow (2004), effective communication "improves decision making" and "is also a key driver in knowledge management." (p. 324) A lack of effective communication at Global Communications has caused several issues surrounding a business strategy that includes outsourcing jobs and laying off workers.
Due to pressures for revenue and business growth, the senior management team has developed a business strategy that includes outsourcing jobs to Ireland and India, and laying off a number of employees.
The management team has gained approval from the board to implement an outsourcing plan, but it has not developed an effective strategy for communicating the plan to its employees. Furthermore, the team did not include representatives from the Technologies Workers Union in strategy sessions. Negotiations with the union have broken down, and Union leaders are threatening legal action against the company.
Global Communications faces several challenges, but also several opportunities relating to this scenario. By researching organizational communication (Kreitner & Kinicki, 2004), effective decision-making (Bateman & Snell, 2004), and business ethics (Badaracco, 1998, Trevino & Brown, 2004), Global Communications can effectively manage the business and experience growth.
Situation Analysis
Issue and Opportunity Identification
Global Communications' management has been tasked with growing the business in local and international markets, and has developed a new business strategy to address the business' needs.
Six months ago, the board of directors at Global Communications recruited Katrina Heinz as CEO, a ...