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Our case studies are usually between 10 and 20 pages long, and are written from an industry or company perspective, rather than from the perspective of an individual decision maker. In addition to training, these case studies are useful if you require information on industries, or on companies and their strategies. If you require multiple copies of the case studies for classroom use, please purchase a license to make the number of copies required, from the site. We will then e-mail a clean copy of the pdf file (without the 'Do Not Copy' watermark) to you, so that you can make the number of copies required.
Courseware developed at ICMR is used by the faculty and students at Icfai at its affiliate institutions. The objective of developing textbooks, case studies and other courseware at ICMR is to provide a single set of resources to the students that is comprehensive, covers every possible concept and yet is simple to understand. ICMR develops Textbooks, Workbooks, Books of Reading and Teaching Kits.
ICMR is involved in business research, management consulting, and the development of case studies and courseware in management.
ICMR also provides knowledge process outsourcing services to international clients. Over 10 million copies of ICMR case studies have been printed in international and Indian textbooks, workbooks and case study volumes.
More than 200,000 individual copies of our case studies have been purchased by many of the leading business schools and universities around the world.
Our case studies have won prizes in several global case writing competitions, and also appear in many international management tex ...