1 Introduction
Nowadays, as a distinctive organization form, the joint venture became more and more prevalent in our society. At the same time when the formation of joint venture provides companies with new creative knowledge and opportunities, it brings a lot of challenges to the parent companies during the integration process. The inefficient internal and external communication is among the conflicts arising from the integration process of the joint venture. The objective of this report is to help to improve the current status of report writing in ¡®Digby¡¯ and ¡®Dunford¡¯ joint venture.
The report begins with an overview of the main issues to consider when writing business reports. Secondly, the report focuses on the guidance on report structure and contents. Thirdly, there will be the advice on matters relating to written expression. Finally, according to the requests of the commissioners of this report, the key recommendation will be presented.
2 An Overview of the Main Issues to Consider When Writing Business Reports
2.1 Consider the target readers
Before you start writing, in terms of target readers, you should consider:
?8§4 Who is the reader or user?
?8§4 What do they expect to learn from the report?
?8§4 What do they already know?
?8§4 How familiarly do they know about the subject?
?8§4 Do they come from different cultures?
?8§4 What is the target reader¡¯s background and personal preferences?
?8§4 Are they looking for some knowledge or for an answer to a specific problem?
?8§4 How do they regard the subject of the report?
?8§4 What decisions may ...