RUNNING HEAD: GEICO ENVIRONMENTAL ANALYSIS
GEICO Environmental Analysis
MBA580
University of Phoenix
Introduction
Insurance is a group of people paying premiums in large amounts to cover large expenses if they occur. One area where the majority of insurance premiums are used towards is collision repair. The majority of insurance companies have an auto damage department responsible for estimate and paying for damages as a result of an automobile accident. The auto damage department for GEICO in Phoenix, AZ has experienced many different circumstances of understaffing and no organization in the past. The department is now developing a strategy to give an advantage to face obstacles foreseen the in future.
Strategic Imperatives
In developing a strategic strategy for the Auto Damage Department for GEICO located in Phoenix, AZ many areas of the department need to be reviewed. An analysis will be conducted to identify factors that affect the company’s ability to conduct business and be successful. Opportunities are present and GEICO will need to identify these opportunities and develop plans to take advantage of these. The department will be analyzed from both an internal view and external view. By identify strength, weaknesses, threats, and opportunism a more sound strategy can be developed to pursue to development and solidify the future of the department. The foundation of success will ultimately lie on a solid plan and setting and obtaining goals. Many factors can be identifying both from internally and externally. However, too many problems may become confusing and create distractions from the most important issues the department is currently facing.
The current department has experienced a vigorous ro ...