Running head: ENVIRONMENTAL ANALYSIS
Environmental Analysis
Environmental Analysis
Czech culture is characterized by the relatively strong sense of masculinity; other suitable general topics for a conversation are sports, beer, and politics with man, or shopping or prices with women. The United States will have similar conversation topics, but will be equally have female topics. Czechs are usually critical of politicians but foreigners are not supposed to volunteer their opinion on Czech politics. If you want to speak about politics, remember to be neutral. For instance, don't get dragged into criticizing the former communists unless you are sure that this is not controversial topic with you're the person you are talking to; remember that they might be one of the former or current communists. It seems the topic of politics is explosive in every county. In the U.S., it is Democrat vs. Republican. Even now, one in five Czechs votes for the not-too-reformed Communist Party. When tourists are asked why are they coming to visit CZ? The answer is: women and beer. It is said that Czechs have the best beer and the most beautiful women in the world. It is also said that they are: peaceful, intelligent, untidy, reserved, greedy, single minded, competitive, disrespectful and that they love culture, black humor and almost everybody there is an intellectual. I don't think any of these differences will have any risks for opening a business.
If anything, the business needs to be more suited for males. That will be the main consumer audience. It is extremely easier to cater to one audience. It will make things easier to get going because males will be more open to a new business. Maybe putting up TV's and making it appear to be more of a bar atmosphere wi ...