“Environmental Factors that affect Global and Domestic Marketing Decisions”
Frank Miller
University of Phoenix
Prof. Soumya (Sam) Ghosh
Marketing MKT/421
January 8, 2009
Environmental Factors that affect Global and Domestic Markieting Decisions
FedEx is one of the top four logistics companies in the world in the transport industry. There is a very large synergistic force that drives this company that has a primary competitive advantage with the combination of their website, its IT infrastructure and client-provided software. This infrastructure serves as an umbrella between the different companies’ operations combined with the philosophy of competing collectively, and operating independently. One of FedEx’s objectives is to respect and protect the environment in the conduct of its operations through outstanding environmental efficiency and performance. One of their strategies is to implement new technological innovations to differentiate themselves from the competition. FedEx also prides itself in satisfying its’ customers 100% and giving them a variety of choices. Ethical decision making, as outlined in their “Corporate Governance Guidelines”, a commitment made to the management participation is a very important element.
E-commerce is a major catalyst in the economy and a vital growth engine for businesses all over the world today. FedEx, because of its sophisticated online services, can satisfy the consumer requirement of convenience because people are engaging more in their activities online, such as online banking, online research of future purchases, planning trips and e-mail. There has been a change in sales channel with retailers using the ...