Introduction
Based in Seattle, Washington, Starbucks Corporation is the largest retail coffee company in the world. As the largest coffee company in the world, the environment is an important and ongoing concern of the organization. Starbucks understands this social responsibility and the organization's impact on the environment and continuously takes steps to minimize any and all impact on the environment. An environmental mission statement was adopted by the organization in 1992. After Starbucks Corporation became a publicly traded company an environmental committee as well as a Green Team was instituted at the corporate level. "Starbucks had an Environmental Committee that looked for ways to reduce, reuse, and recycle waste, as well as contribute to local community environmental efforts. There was also a Green Team, consisting of store managers from all regions." (Thompson and Gamble, 1999)
Starbucks Corporation Background
Starbucks Corporation is a retail organization that purchases and serves coffee and espresso beverages, coffee beans, desserts and coffee related products. Packages of whole bean and ground coffee can also be found at specialty stores and supermarkets nationwide. Starbucks also has another venture, a subsidiary called the Tazo Tea Company, where a line of teas are made and sold at their retail locations as well as supermarkets and specialty stores.
Essential Components of the Strategic Management Process
Five essential components of the Strategic Management Process and they include: Developing a strategic mission and vision, setting objectives, creating strategies to achieve objectives, implementing and executing the strategy, and evaluating a ...