Contents:
• Introduction
• Objective
- Barbie evolution
- Product development & Strategies
- Success of Barbie
- Barbie in the future
• Key Issue
o Changes in Barbie along with the American society
o Barbie image against by feminist
o Criticism against Barbie image by feminist
• SWOT of Barbie
• Option Analysis
• Recommended option
• Risk contingency
• Conclusions
• Bibliography
Success story of Barbie
The making of Barbie starts when a couple Ruth and Elliot Handler realize that their daughter Barbara, prefer to play a mature-looking doll rather than playing with a baby doll. The reason behind this preference is because she (Barbara) can get an imagination about her future. Mattel also has focused more on "story" Barbie lines for younger girls, and in recent years Fairytopia, Rapunzel and Nutcracker Barbies have been winners as much for the loads of accessories -- like DVDs and horse-drawn carriages -- as for the doll itself.
Finally, the company agreed to adopt their idea and to make it as their product. The product is a doll we know in the present time as Barbie. Mattel, Inc.’s Barbie doll was introduced on March 9, 1959 at the New York Toy Fair. That year 351,000 dolls were purchased. On average, 172,800 Barbie dolls are sold worldwide every day. Barbie products make up 40 percent of Mattel, Inc. annual sales. An estimated 90 percent of American girls have owned at least one Barbie dol ...