Running head: EXAMINING THE IMPACT OF PRODUCT ATTRIBUTES ON PERCEPTION TOWARDS BRAND PRODUCT
Examining the Impact of Product Attributes
On Perception towards Brand Product
[The name of the writer appears here]
[The name of the institution appears here]
TABLE OF CONTENTS
Preface ………………………………….………………………… 3
Abstract ……………………………………….…………………… 4
Chapter 1: Introduction ……………………………………….. 5
1.1 A Brief History ………………………………… 9
Chapter 2: Literature Review ………………………………… 12
2.1 - The Figurative and the Literal in the Expression of Time .. 15
2.2 - Linguistic Communications Model ………………… 17
2.3 - The Figurative and the Literal …………………… 17
2.4 - Appropriation of Words ………………………….. 22
2.5 - Product as Bundle of Benefits …………………… 23
2.6 - Price Pressures ………………………………… 25
Chapter 3: Hypothesis ………………………………………… 27
Chapter 4: Research Methodology …………………………… 27
Chapter 5: Findings & Discussion ……………………………. 27
5.1 - Demand: What women want ………………………… 28
5.2 - The Five Ages of Fragrance ………………………. 30
5.3 - Creating a Perfume ……………………………… 35
5.4 - Perfume Brands ……………………………………..& ...