EXPANDING TIRES AND SERVICES
INTO FRANCE
August 20, 2007
MEMORANDUM
TO:
FROM:
DATE: August 20, 2007
SUBJECT: Expanding Tires and Service into France
Please find the following report as requested on how to expand sales into France.
Over the last three years sales have been down. Our studies show that the Philadelphia marketplace has become inundated with tire and auto repair stores. Valley Forge’s employees have expanded into other states, and yet we still do not see sales rising. It is time we expand further that the US.
Marketing has become extremely expensive to get the consumer to buy from Valley Forge in the US. We have a large inventory of tires and our cost is very low on tires, but we need to market to a place that needs the product. As discussed in our previous meetings, the company as a whole feels we should try to expand.
Importing into France will at first be difficult. There are many steps we must take to first prepare, but in the long run, I feel it will be worth it. We have the cooperation from our employees and this could be a great opportunity.
I would like to thank all of the employees that helped pull this report together; it has been a team effort. Please give me a call at my extension if you have any questions or are ready to discuss this.
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