Abstract
Thompson's Beer Incorporated is a family owned business that specializes in Specialty Beer. Since its inception Thompson's Beer has strived to provide Specialty beer for many different countries. After researching beer sales in Australia we have determined that one of our specialty beers would be a big seller in Australia. The beer we have chosen to market in Australia is a special blend of beer which is a Lager beer that is made using bottom-fermenting yeast which is typical of an Aussie brand of beer. We have added a twist of lime and are carbonation. With Australian's desire to support the underdog, and their love of beer we feel that Australia would be the perfect place to launch our American Continental Beer. Australia's highly diverse cultural background will allow us the ability to reach many cultures within one country. Our target market will be 21-35 year olds Australians are strong supporters of the underdog and they love their beer, namely lager, they like fizz and flavor in their beer and they are a very culturally diverse group of people. Based on these facts we feel that the sale of Thompson's "Beer with a twist" will be a big hit in Australia
Thompson's Beer Incorporated: Expansion into Australia
Australia's system of government is based on representative or parliamentary democracy. This means that the Australian people elect representatives to make important decisions for them and govern on their behalf. These representatives form a parliament to make or change laws or require its residents to pay taxes.
Australia's federal parliament has two chambers, the House of Representatives (or lower house) and ...