Export Opportunity: Ballard Power Systems

Ballard Power Systems Inc. (Ballard) is one of the world's leading companies in hydrogen fuel cell technology, and is primarily concerned with continuing to lead the world in this technology's development.  Ballard's employees and managers are motivated to make hydrogen fuel cells commercially viable on a global scale (Business Focus).  The company's head office and major manufacturing facilities are located in Burnaby, British Columbia (Facilities and Locations). The company has been specializing in the development, manufacturing, sales and service of hydrogen fuel cell stacks since 1983 (About Ballard).  Ballard has developed a number of strategic alliances with corporations such as Daimler AG, Ebana, Ford Motor Company, Danthern Power and Power Plug, which integrate fuel cells into a number of different consumer products (Lead Customers).  
Ballard's current operations focus around four main business activities: (1) hydrogen fuel cell stack research, development and manufacturing; (2) in-house testing capabilities; (3) applications engineering support to systems integrators and original equipment manufacturers (OEMs); and (4) customer support (Business Focus).  Ballard's fuel cell stack manufacturing facilities develop products for five specific markets including cogeneration, backup power, materials handling, buses and automotive (Product Portfolio).  Not all of these products are feasible exports in all countries.  Currently Ballard has experience exporting its products and services to markets in France, Germany, Japan, Sweden and the United States (ic.gc.ca).
The global market for hydrogen fuel cells is growing exponentially.  Global interest in hydrogen as a source of energy is a result of two incentives (1) a search ...
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