Table of contents
Executive summary 1
Introduction 1
Findings 2
Selection of suitable product requirements 2
Types of promotion required 2
Factors that affect pricing decisions 4
Selection of suitable distribution channels 5
Conclusion 6
Recommendation 6
Reference 6
Executive summary
This report tells about the selection of suitable product requirements, types of promotion required, factors that affect pricing decisions and selection of suitable distribution channels.
Introduction
This report has been compiled to propose the exporting plan for Zen Plastics. As the firm is now looking for entering international market in order to grow and compete, it is facing an entirely different situation. This report aims to answer the firm’s request and tell it about the product modification according to the market requirements, types of promotion required, and selection of suitable distribution channels; besides, hopefully to describe factors that affect pricing decisions Zen Plastics should concern in order to outline a plan, which would be more applicable for the organisation based on the new development, to implement stages in exporting.
Findings
Selection of suitable product requirements
In order to enter the foreign market, the characteristics of products must be flexible. Normally, there are two aspects that a company should concern:
? Meet the requirement of Australia market — there are lots of criteria of products exported. For example: packing should be thought about according to the local customers’ tastes; cer ...