External Analysis
I. PESTEL Analysis of the Macro / general Environment
1. Political trends
? The measures of Margaret Thatcher in 1979 to restrain the crisis of the 60 produced an increase in the economic activity and the retail trade.
? In addition the policies to free market (Laissez-faire) allowed the construction of the new premises in UK.
2. Economic trends
? The increase in different economic indices and the increase of the population and the introduction of the woman from the labor world contribute to a growth in the market of retailing between 1980 to 1990.
3. Sociological trends
? As the growth of the adult population is mentioned in the economic changes, consequence of post war and the introduction of the woman in the labor world produces a change in the styles of life and the appearance of new foods like the congealed ones.
4. Technological trends
? The electronic product development as the refrigerator changed of many ways the food market.
? The incorporation of technology to the logistic process as EPOS and EDI allowed to improve and to increase the operations of the market.
5. Environmental trends
? The tendency to adopt policies that protect the environmental like the recycling, the use of cleaner energies is elements key when competing in more and more competitive markets.
6. Legal trends
? The legal ties for the construction of mega supermarkets and policies that prevent the concentration of the industry are problems not even solved for the industry.
Implications:
It is a market with attractive Macro / general En ...