Fallon Worldwide has a few basic but key elements when it comes to marketing strategies. Since it is a marketing company itself, its main goal is to make its clients successful and attractive to customers. One of the ideas that Fallon uses is known as the “Brand Theme.” They believe to optimize the potential impact of a brand strategy; the product or brand should be powerful and distinctive. They like to create ideas that differentiate the customers and the employees for that company to bring a sense of meaning and purpose to the products. It should be something both the consumers and the employees should be interested in. This in essence is known as the Brand Theme.
When companies try to market their products, the main problem is that the vision/goal for an organization is different from what the customers view it as. The employee’s actions are not the same as the company’s reputation and this creates a division within. Due to this, the image of the brand becomes confusing and incoherent and leads to customers believing in something different than what the company intended upon. A brand theme solves this problem because this one plan acts as the mission both internally and externally. For example, a theme of a novel has to inspire or motivate the author somehow to write the book and also get to the reader. A brand theme should inspire employees and also consumers through one convincing idea. This is where Fallon comes in and uses this strategy to help optimize its clients marketing strategy.
This strategy created by Fallon directs all of a company’s decisions, not only the ones related to communication. It determines what you do not just what you say. In the end, the brand strategy and the business strat ...