The fast food world use to be small because you only had two or three places to choose from. Now you can drive down a main street in any big city and easily have 10 places to choose from. All of these places are competing for your business, and usually you will go for the best deal you can get. With most of the companies conquering lunch and dinner, the fight for breakfast starts. More of these fast food chains are starting to serve you breakfast the main meal of the day. With each one serving you something different you have a variety to choose from. How do they get your attention and what makes you choose one over the other?
McDonald's has been around for ages and is usually the first restaurant that comes to mind when you think fast food. Over the years McDonald's have learned to adapt with the changes of time. In 1955, McDonald's launched their first drive-thru window. The drive-thru has turned into a huge success with people needing to catch a bite to eat on the run and don't have the time to stop and go in to order. After 20 years since 1975, McDonald's decided to start a new time of the day, breakfast.
Starting with the Egg McMuffin, a sandwich that has everything you need to start your day out. After it was a huge success they added more to their breakfast line, making it your one stop shop for any picky eater you may have. The McGriddle was introduced in 2003 which includes maple syrup infused into pancakes satisfying your maple urge in the morning without having to sit down and eat it with a knife and fork.
Breakfast accounts for about 30% of the store's $2.5 million in annual sales each year. Since McDonald's has started the new darker and stronger coffee line for breakfast, sales has increased 7.5%. With introducing new products every ...