Fast n Fresh Premium Ice Cream Parlor
858 Success Avenue
Jacksonville, FL 32211
904-555-1212(T)- 904-555-1211(F)
Fast 'n Fresh
Ice
Cream
'Fast 'n Fresh- - good for you!'
Prepared By
Daniel Beese
Submitted To:
Jacksonville National Bank
2461 Money avenue
Jacksonville, FL 32224
Statement of Purpose
The purpose of this business plan is to support a request for a 75,000
five-year bank loan to purchase equipment and inventory as part of the
financing for a start-up sole proprietorship, Fast 'n Fresh Premiun Ice Cream
Parlor. The business will be owned by Daniel W. Beese and will be located
in leased space at 858 Success Ave in the new Riverside Faire shopping
center, Jacksonville, FL 32211. The owner will provide a minimum of 75,00
in initial equity.
The business will serve healthy and premium ice cream, yogurt,
sandwiches, and nonalcholic beverages to the generally upscale target market
of Riverside Faire. Based on the financial and competitive
analysis presented
in this plan, Fast 'n Fresh Premium Ice Cream Parlor will be sucessful.
It is anticipated that Fast 'n Fresh Premium Ice Cream Parlor will
become established in Jacksonville, FL within two years and will become
known throughout the North Florida area within five years with the potential
of multiple locations. The Fast 'n Fresh Premium Ice Cream Parlor's distinct
logo, it's reputation for fast service and only the freshest ingredients, plus it's
slogan, 'Fast 'n Fresh- good for you!' will provide a distinctive competitive
edge.
The owner, Daniel W. Beese, has founded three highly successful foo ...