MBA Marketing Summer Internship Program at Ferrero Frankfurt:
The Company
Ferrero is a leading manufacturer of chocolate and other confectionery products, founded by confectioner Pietro Ferrero in 1946 and based in Pino Torinese, Italy. The company today has a turnover of roughly €6 Billion and more than 19,000 employees worldwide; operating in the confectionary market where potential is uncapped.
Ferrero comes third in the world wide ranking of sweet manufacturers, after Masterfoods (Mars, Milky Way, Snickers) and Nestlé. It is still owned by the Ferrero family.
In 1946 Pietro Ferrero invented a cream of hazelnuts and cocoa, meant to be spread on bread, and called it Pasta Gianduja. The product had great success and as a result, Ferrero created the new company to produce and market it. A similar product, sold under the name Nutella since 1964, became popular around the world, along with many other products, including the chocolates Ferrero Rocher, Pocket Coffee, Mon Chéri, Giotto, Confetteria Raffaello, and the Tic Tac breath mints. Ferrero also produces the Kinder product series, including Kinder Surprise (also known as "Kinder Eggs"), Fiesta Ferrero, Kinder Chocolate bars, Kinder Happy Hippo, Kinder Maxi, Kinder Délice and Kinder Bueno.
Since years Ferrero is continuously selected by the Superbrand’s Council (comprises industry experts and practitioners) as a top brand and awarded with the status of "Superbrands", alongside brands such as Adidas, Microsoft or Visa, just to name a few.
The Superbrands organization is an independent arbiter on branding, operating since 1994. It pays tribute to brands that it considers exceptional through its programs.
Ferrero Deutschland (Germany) was established in 1956 and today counts o ...