Film Distrubution

{draw:frame}   Master of Management  Faculty of Economic and Business  Gadjah Mada University  Paper of Marketing Management  “Choosing A Good Channel *for Film Industries in Indonesia*”  Submitted by:  IRMA PUSPITA SARI  0848042  Choosing A Good Channel for   Film Industries in Indonesia  Irma Puspita Sari  International Class, batch 48  Master of Management, Gadjah Mada University  [email protected]  Abstract  INTRODUCTION  This paper is trying to seek the possibilities of developing commercial distribution links for alternative film in Indonesia for present and future. Although in big scale alternative film is within the area of non-commercial terms and obviously need external support (because its characteristic as an important avant-garde in culture development and film expression), but if we try to see on commercial distribution side from these films, they can be one supporting factor to the alternative film development world in Indonesia, it also open the possibility of alternative film makers development them selves.  MAIN ISSUE  LITERATUR REVIEW   Channel Distribution  Channel distribution is sets of interdependent organization involved in the process of marketing product or service available for use or consumption (Kotler, 2006).  Channel’s advantages  Instead of did everything in a house by producer themselves, Producer gain several advantages if they would like to use intermediaries. Below are the advantages (Kotler, 2006):    Many producers lack the financial resources to carry out direct   marketing.       Producers who do establish their own channels can often earn&nbs ...
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