Focus Groups
An overview
Submitted to:
Prof. Schaff
By:
Muhammad F Balouch
Id # 617531
University of Bridgeport
Executive Summary????????????????????..3
Introduction ????????????????????...4
History of Focus Group???????????????????.5
Rational and Uses of Focus Group???????????????5
Conducting a Focus Group Study???????????????..7
Running a Focus Group???????????????????..8
Analysis and Writing Up?????????????????.??8
Technique in Focus Group Research??????????????..9
Presentation of the Evaluation????????????????..10
Conclusion????????????????????????..11
Bibliography??????????????????????...?13
Executive Summary:
This paper discusses focus group methodology, gives advice on group composition, running the groups, and analyzing the results. Focus groups have advantages for researchers in every field Also I tried to examine the value of focus groups as a tool for marketing researchers and consider their potential and their limitations.
Introduction:
Focus groups are fundamentally a way of listening to people and learning from them. Focus groups create lines of communication. This is most obvious within the group itself, where there is a continual communication between the moderator and the participants, as well as among the participants themselves. Just as important, however, is a larger process of communication that connects the world ...