1. SITUATION ANALISIS:
In India we are starting from our first range of stores in New Delhi. We are here in India with a brand new format and model of differentiated marketing.
What direction do we take?
From our present movement we have an aim of achieving the number 1 position in food and grocery store and maintaining that position in the coming future.
Analyzing the technical, legal and government policy changes.
Internet presence:
One of the obvious uses of the Internet is the selling of products and services. It is common for Internet providers to make wild claims about the Internet's potential; through Tesco's Internet service we can have access to millions of customers. Products and can be sold 24 hours a day for ordering for the next day. And since transactions are handled electronically, sales and distribution can be done much more cost-effectively.
We had conducted a research before counting on the Internet presence for Indian market. And our research indicates that consumers use tangential information about a firm in their judgment of the overall quality of the firm. Consumers may use the size and characteristics of a retail store as a signal of its quality. That is, the physical "presence" of the store provides information to the consumer about the store that is above and beyond the overt information provided by the retailer. It is logical to assume that consumers view a large and/or plush store as having a lot of permanence and thus will likely be around to stand behind the items purchased in the store. Thus, investment capital is important in establishing a successful retail store.
Introduction of RFID technology:
In our tesco outlets in India it's applied to pallets, cases and cartons of merchandise. Here R ...