Fossil, Inc.
Hai Ho, Jennifer Lyons, Jimmy Dubberly, Lisa Nicholson, and Shawn Humphrey
University of Phoenix
MBA510
Dr. Robert Soben
02/14/07
Fossil, Inc.
The price of traditional fuel is at an all time high and the need for the United States to become energy independent of other nations is more important now than ever before. Fossil, Inc. is one of the many companies who are prospecting for a fortune in the biodiesel boom. The original founders of Fossil, Inc., Jimmy Dubberly and Jennifer Lyons see not only the need to develop a better burning more efficient alternative fuel, but they also see the enormous opportunity to be the first in the market to create the cheapest alternative fuel to meet the current standards of the Clean Air Act. They have added three new members to their team, Lisa Nicholson, Hai Ho, and Shawn Humphrey who have all contributed to the five million dollar investment in the biodiesel plant located just outside of Jacksonville Florida. Their overall goal is to create a type of biodiesel that will better serve the environment and ultimately to become the industry leader in the biodiesel industry.
Biodiesel is the name of a clean burning alternative fuel produced from domestic, renewable resources (No Author, 2007). Biodiesel can be made up of vegetable oils or animal fats and may be used in its pure form or blended with petroleum in order to help add to the lubrication of engine parts. Biodiesel is also the only alternative fuel to meet the highly stringent regulations of the Clean Air Act as amended in 1990 (No Author, 2006) and the exhaust emissions of sulfur oxidis and sulfates from biodeisel are essentially eliminated compared to traditional diesel fuels (No Author, 2007). There are ma ...