TABLE OF CONTENTS
1. EXECUTIVE SUMMARY 2
2. INTRODUCTION 3
2.1. BRIEF HISTORY 3
2.2. THE CENTER 3
3. ANALYSIS 6
3.1. OPERATIONS OBJECTIVES 6
3.2. OPERATING SYSTEM STRUCTURES 11
3.3. PRINCIPAL STRATEGIES 14
3.3.1. KEY LIMITING RESOURCES 14
3.3.2. CAPACITY MANAGEMENT 17
3.3.3. CURRENT STRATEGY FOR CAPACITY MANAGEMENT 18
3.3.4. ACTIVITY SCHEDULING 19
4. REFERENCES 20
1. EXECUTIVE SUMMARY
The Center, a business unit of BankLimited is employed in the business of selling credit cards to customers. The Centre seeks to provide products and services that are unmatched in the industry by setting the standard of Excellence in Customer Satisfaction, Employee Satisfaction and Shareholder Value.
An internal and external analysis was performed on the Centre and reveals that although the Centre enjoys major market share in the industry, they have been experiencing moderate loss to an up and coming competitor who must not be taken lightly. A SWOT analysis is presented showing the current position of the organisation and the direction that they need to take in order to accomplish their Vision and Mission.
Various forms of analyses were used to examine the competitive standing of the Centre in the industry as ...