Fraser Valley Meats
Company Introduction:
Fraser Valley Meats have been in business for 33 years. The business was started with 4 partners for the purpose of supplying customers with the meat lockers. Local farmers would slaughter a side of beef and use the store as a freezer. In the early days when freezers were specialty products, the rentals of lockers were cheaper and accessible. As freezers became more affordable it was clear that the needs for lockers lessened.
After 12 years in business the owners sold the company to the present 4 partners who run a very competitive business. A new strategy was needed to continue to meet the needs of the local cliental. Fraser Valley Meats has grown and now has two stores. The original store is located on Alexander Ave. in Chilliwack and the second store is located on Vedder Rd. The first store supplies 17.6% of the meat market and its second store makes up to 4.7% of the market for F.V.M. to supply 22.3% of the total meat market in the lower mainland. They also supply hospitals nursing homes and non-chain restaurants. F.V.M. also have a delivery truck 4 days a week that travels to the interior all the way to Prince George.
They don't have a mission statement but run their business on great customer service, quality products at competitive prices. F.V.M. are very community minded and pride themselves on a good image, The company is very aware of the competition by price checking once a month and surveys once a year to ensure the needs of the customer are being met. Competition is always important to analyze how your business is positioned in the market and how to gain the competitive advantage.
Fraser Valley Meats and the Competition:
? Fraser Valley Meats ...